The Ritz-Carlton, St.Regis, Marriott International
VOID™ VOYAGE created and produced a destination marketing campaign in Langkawi. Modern cinematic storytelling for today’s upscale traveler.
The Ritz-Carlton Hotels, St. Regis Hotels, Marriott International
Executive Producer & Director
Producer & Fixer
Olivia Rudnitzky, Azrai Azhari
Tamain Zuch, Cory Martin, David Zamut
Destination Marketing Campaign
The Inside Story
The hidden gem of Southeast Asia.
Discover the undiscovered
Langkawi is the undiscovered jewel in Southeast Asia. Impressive nature, mountains and forests like in Cambodia, dreamlike bays like in Thailand, turquoise sea, incredible sunsets and finest white sand beaches like in the Maldives or breathtaking bridges and waterfalls in the jungle like in Indonesia. Langkawi offers all this – the best of Asia. The Malaysian paradise is just an hour by plane from Kuala Lumpur.
The Ritz-Carlton Hotels, St.Regis Hotels and Marriott International wanted to increase the popularity of Langkawi as a vacation destination. They also wanted to promote the island as an upscale luxury destination. The focus was on a mix of luxury, indulgence and immersion in a new culture. Since this campaign is meant to work worldwide, the challenge is to do it completely without language and still tell a strong visual story.
Fly Baby. Fly.
Langkawi came from two Malay words – ‘helang’ (eagle) and ‘kawi’ (brown): hence Lang-Kawi. Therefore, the heraldic animal is also the video’s focus and serves as a creative bracket for the content. We have focused on young talent and not on best agers or families, as is usual with films of this kind.
Concept to Content.
VOID™ VOYAGE creates and produces modern travel content & campaigns for all screens. For this destination marketing campaign for Marriott International, The Ritz-Carlton Hotels and St.Regis Hotels, we created more than 80 content assets. These included various hero videos, hero images and social media cutdowns for TikTok, Instagram, Facebook, Pinterest & Co.
Concept, Strategy, Creative, Content Creation, Production, Location & Talent Scouting
What is your story ?
Let’s do epic #GoosebumpsContent together. We create powerful visual bombs and tell your story. Modern, authentic and on a world-class cinematic level. We work closely with you to develop your video, content, storytelling and campaign strategy. We produce engaging and converting videos tailored to your target audience and channels. We’re your strategic sparring partner and creative speedboat. Ready to take off?