MULTI-AWARD-WINNING GLOBAL STORYTELLING CAMPAIGN

Case Study

“This campaign sets new standards. With a 360° campaign centered on a multi-part video series, Lufthansa succeeds in creating a true phenomenon that becomes a huge success far beyond its own channels. Each video in this series is a masterpiece of modern filmmaking. Supported by strong storytelling, it is one of the best global branded content series in recent years.” That’s what the award jury said.

Our task: Establish Lufthansa with an unconventional and creative approach not as an airline but as an enabler for something special. Something that can change a life forever. We developed a powerful and impressive storytelling series, always centered on a protagonist and his very personal story about his “Life Changing Place”. Modern cinematic storytelling. Each episode is immersive, engaging, and unique.